About Choose & Buy Fashion

Choose & Buy Fashion Malaysia is a contemporary retail brand built on one clear promise:

Premium Quality at an Affordable Price.

Established as Choose and Buy Fashion Sdn. Bhd.
SSM Registration No. 202201046413 (14922110-X), Malaysia Since 2022

We believe great fashion should not be expensive to feel premium. Quality should be accessible. Style should be attainable. Confidence should be affordable.


Who We Are

Choose & Buy Fashion is a proudly Malaysian brand dedicated to delivering premium-quality essentials at prices people can comfortably afford.

Our collections focus on modern T-shirts, denim, and versatile everyday wear designed for durability, comfort, and long-term value.

Every product is selected with strict attention to:

• Fabric quality
• Clean finishing
• Strong stitching
• Comfortable fit
• Consistent standards

We do not compromise on quality — even while maintaining affordable pricing.

Because true value is not about being the cheapest.
It is about delivering a premium feel without premium price pressure.


Our Philosophy

Premium Feel. Affordable Access. Everyday Confidence.

At Choose & Buy, we refine essentials — the pieces people wear most often.

  • We eliminate unnecessary cost, not quality.
  • We simplify design, not standards.
  • We control pricing, not craftsmanship.

Our goal is simple:

To make premium-quality fashion part of everyday life.


Our Retail Presence

📍  Outlet 1 – Headquarters
 G-62, Jalan SP 5/4,  Serdang Perdana 
43300 Seri Kembangan 
Selangor, Malaysia

📍 Outlet 2 – Kuala Lumpur
4th Floor (East), Lot 79, Berjaya Times Square
Kuala Lumpur, Malaysia

📍  Outlet 3 – Serdang Perdana
 G-26, Jalan SP 5/4,  Serdang Perdana 
43300 Seri Kembangan 
Selangor, Malaysia


Our Commitment

We are committed to:

✔ Delivering premium quality products
✔ Maintaining affordable and fair pricing
✔ Creating reliable and comfortable essentials
✔ Building long-term customer trust
✔ Growing as a respected Malaysian fashion brand


Our Vision

To become one of Malaysia’s most trusted brands for premium-quality fashion at affordable prices, with growing recognition beyond local markets.


Our Brand Promise

We stand for:

  • Quality without overpricing.
  • Style without compromise.
  • Confidence without luxury cost.

Choose Premium. Pay Smart. Choose & Buy.